Our activity consists in asking the right questions, quantifying opinions, desires and expectations. It also consists in observing, measuring and analyzing; TBRC implements this know-how allied with new technologies in its specializations.
We explore market potential and market trends and optimize your marketing communications for efficiency, effectiveness and compliance. We measure service quality. We help our clients build long term relationships with customers. We study people and their perceptions.
At TBRC, we are frequently able to leverage state-of-the-art technology to merge traditionally quantitative or qualitative techniques. While we offer quantitative solutions (such as surveys) and qualitative solutions (such as focus groups, one-on-one interviews,), creative study design often allows us to incorporate the benefits of both types of research within one methodology, providing more robust and actionable insights. The services we provide commonly address the following clients’ needs: