On the reality of advertising & marketing

Market research

To run a successful business, you need to learn about your customers, your competitors and your industry. Market research is the process of analyzing data

News, analysis, funding, data

- Our newsletters, websites and databases provide constantly updated and reliable information, giving our customers the information they need to succeed in today’s competitive research-funding environment. -Our experienced technical

Focus Group

What is a focus group? The mostly widely used qualitative tool is the focus group. A focus group is the meeting of a small group of individuals who are guided through

Marketing Research

Marketing research, , involves research related to marketing.   the marketing mix (product, promotion, place, price) and consider the types of research that relate to one of the


While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

Online Survey

Marketing Performance

The Marketing Performance  is a full-service marketing and media management company, was originally established to meet the needs of companies seeking the superior quality media planning and buying services traditionally