Media Channels

Pick the right mix of media channels for your advertising campaigns.

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Marketing Performance Group has experience working across a wide range of both traditional and interactive media channels. Whether your primary business goal is to generate cost effective sales leads, broaden brand awareness, generate increased store traffic or address negative publicity — just to name a few —- the media experts at MPG will help you determine which media channels to utilize to best help you meet your marketing objectives.

As part of the Media Planning process, MPG media planners will help identify the media channels that will deliver your message, most effectively, to your target customers . And, our media team includes seasoned media buyers who are familiar with negotiating with media vendors in each of these channels, to ensure you’re getting the most from your advertising budget. Because our experience covers both traditional media as well as interactive media, MPG can integrate your traditional advertising plans with your Internet marketing to creating a powerful, cross-channel marketing campaign that will leverage the synergies of a diverse range of media.

Marketing Performance Group provides media planning and media buying services for the following media channels:

Traditional Media

  • National Cable Television
  • National Broadcast Television
  • Local Broadcast TV
  • Local Cable TV
  • Network Radio
  • Local Radio
  • Print — Newspaper
  • Print — Magazines
  • Out of Home

Interactive Media

  • Paid Search (pay-per-click)
  • Banner advertising
  • Facebook campaigns
  • Mobile advertising