Marketing research, , involves research related to marketing. the marketing mix (product, promotion, place, price) and consider the types of research that relate to one of the four P’s. Examples include advertisement testing, product concept testing (e.g. usability testings), pricing research, channel research, etc.
“Marketing Research” as “the systematic and objective identification, collection, analysis and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.”