While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

Online Survey

Customise. Connect. Collaborate.

-People can work together more effectively, and develop more productive relationships, when they better understand themselves, their co-workers and customers; and when they have the skills to connect, communicate and

Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2)

Types of Charts

You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples of many types of

Types of Data & Measurement Scales

There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different types of variables.  This topic is

Customer Satisfaction

Measuring customer satisfaction is incredibly important because satisfaction is a strong predictor of future behavior (e.g. the probability of buying again and/or the probability of your customers referring


The market research process is a systematic methodology for informing business decisions.  The figure below breaks the process down into six steps:   Step 1. Define the Objective & Your